With his straggly, shoulder-length hair, torn blue jeans and red sneakers, Greig Nori doesn’t look like the sort of man to be wined and dined in elegant restaurants by smooth-talking business executives. But Nori, who is in his late 20s, is a singer-guitarist in a band called treble charger, one of the hottest new acts in Canada. And several major record companies have been vigorously courting the group for the past year with a series of lucrative contract offers. Although flattered by the attention, treble charger shocked many in the record industry last month by turning down all the big-league offers. It chose instead to continue releasing albums on its own Smokin’ Worm Records, the company the band created in 1993 for its acclaimed debut, NC17. Distribution will be handled by another tiny label, Hamilton’s Sonic Unyon. "Sure, a record deal may be every kid’s dream," says Nori, who is originally from Sault Ste. Marie, Ont. "But we felt confident enough that we’re better off on our own."